![]() ![]() ![]() "E-commerce has traditionally been more transactional, but we believe Build-A-Bear is the perfect brand to break the mold by adding more fun and engagement to online shopping as we continue to execute our digital transformation strategy." Because we are a high-engagement brand, we wanted to develop an interactive, digital shopping option that not only delivered on our iconic in-store process but offered a dynamic experience to create your own furry friend," said Sharon Price John, President and CEO of Build-A-Bear Workshop. Our aim is to meet guests where and how they prefer to shop. "The retail landscape has been shifting as consumers have increasingly moved to online shopping. Available exclusively at , upon completion of this immersive 3D interface, the new customized furry friend will be delivered right to the customer's front door! With a digitally reimagined retail experience, the Bear Builder 3D Workshop is designed to interactively guide guests through a fresh take on the iconic bear-building experience from the engaging stuffing process to the magical heart ceremony with the goal of creating the perfect furry friend online. Bear Builder 3D Workshop, which has been in development for over a year, represents a continuation of Build-A-Bear's strategy and dedication to delivering engaging digital initiatives to support the company's expanding ecommerce business. In recognition of Build-A-Bear Workshop's commitment to excellence online, has been recognized by Newsweek as one of the Best Online Shops in their recently published 2022 Consumer Guide. This innovative platform was developed by Build-A-Bear in partnership with tech and design industry experts Buzz 3D, creators of interactive shopping simulations Nutanix, a leader in hybrid multicloud computing TierPoint, a leading data center and cloud services provider and PGAV, designers of amusement park experiences. 2, 2021 /PRNewswire/ - Build-A-Bear Workshop (NYSE: BBW) is launching a new digital, interactive ecommerce experience! Twenty-four years after reinventing brick-and-mortar retail with the opening of its highly engaging stores, Build-A-Bear is reimagining its ecommerce site with the announcement of this important next step in its digital transformation - the new Bear Builder 3D Workshop ™ - a unique animated ecommerce shopping experience that brings furry friends "to life" online. ![]()
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